Growth

▶️ IDFA Deprecation: Scapegoat or Reality?

Everyone's blaming IDFA for their failed game. How true is this really?

Creating Highly Performant Mobile Ads | The Ad Concept Model

Zynga's Creative Director Bradly Bifulco and Consumer Acquisition's Brian Bowman discuss structured approaches to creative development

UA Creatives Testing | How Traplight Optimizes Mobile Ads for Battle Legion

State of Mobile Ad Revenue | Future and 2021 Retro

A super insightful and deep discussion with Josh Chandley (WildCard Games), Sofia Gilyazova (Socialpoint), and Offer Yehudai (Digital Turbine)

IDFA Loss: Real Data, Real Talk, No 💩

Real world buyers Brian Bowman, Matej Lancaric, & Warren Woodward give us the real picture of what's going on

Four Growth Paradigms: Zynga, Applovin, Skillz, and Jam City (Part 2 of 2)

As game companies struggle for growth, 4 different strategies for growth are compared

Mobile Marketing for Card Games | Growing Ultimate Cribbage

The Death of Performance Marketing: The Secret Interview