🚀 MarketWire | Omniheroes shows yet again, gacha-boobs sell!

Hello GameMakers,

We’ve missed a few email updates, but we’re back! Sorry folks, I’ve been swamped and have rarely been getting over 4 hours of sleep over the past few weeks. It turns out game development in India working on arguably the most difficult genre in games isn’t so easy, lol.

This week we checked out a Goddess of Victory: Nikke-inspired RPG idle auto battler called Omniheroes.

It turns out boobs sell. Who woulda guessed?

Check out more details below!

Top 10 Charts

• Top Worldwide Downloads will always be driven by accessibility. Check the minimum device requirements of the Top 10 WW Downloads.

• Monopoly GO is hitting #1 downloads and revenue for the US. data.ai indicates a slight slowdown in paid UA since June 9, which is a promising sign for them.

• Reader note: the #2 China revenue game is
  逆水寒 (Nishuihan) is aka “Justice.” This game is a martial-arts themed MMORPG set in Ancient China. You can check out more about this game here: https://n.163.com/ (note the website is in Mandarin).

Top 10 Mobile Publishers

Top 5 Mobile Trending

• Save the Doge? Lol.

Top 10 Steam Game Sellers

• I am probably the only person in the world who was bored by Baldur’s Gate 3.

• WTF is MahjongSoul? Why?

• How does Wayfinder, with primarily negative reviews, get to the Top 10?

🔦 Spotlight | Omniheroes Attempts to Follow in the Footsteps of Goddess of Victory: Nikke

With the massive commercial success of Tencent’s Goddess of Victory: Nikke, surely other games would follow. Nikke, a PVP cover shooter, has, by data.ai estimates, generated over $340M in net revenue since last November!

The game has been infamous for portraying over-the-top, highly sexualized female characters:

Enter Omniheroes by Shanghai based developer Omnidream Games.

Omniheroes is an RPG idle auto-battler.

So the gameplay is distinctly different from Nikke, but what remains the same is gacha collection of big boobed female characters.

Hey folks, if this type of game makes you mad, remember I’m just reporting the news here. Don’t blame the messenger!

Interestingly, the game also includes a lot of narrative and story but also, in some ways, includes interactive elements making the game feel a bit like a stealth dating sim. See the upper right panel in the image above. That’s where you pull the top off.

So, let’s get to the point. Does this model work?

Well, if you look at the Top Charts above, we see that Omniheroes was #4 Top Downloaded in the US this week and was #1 last week. Data.ai data suggests that while they have pushed UA somewhat aggressively in the past week, they have not pushed as aggressively as Monopoly GO.

Are they making money?

Data.ai estimates show ~2.8M downloads, primarily on Android, with a little under $1M in net revenue generated over the past two weeks.

Interestingly, despite over 20X downloads on Google Play, iOS revenue is roughly similar to Google Play revenue. Further, as the UA push is mainly in US, almost all of the revenue is also coming from US.

Are Gacha-Boobs the Future?

I hope not! But clearly, something is working to monetize here.

While I do expect more gacha-boob driven games using a Japanese-style gacha-boob x [gameplay] DNA game design strategy, as an industry, we can all cringe together as these games launch in the future.